Ultrabland was invited to pitch for the refresh of National Geographic Channel and I was brought in to take the lead in the design direction and animation. We were awarded the project and were tasked to create this new design system that would be implemented in every region around the world.

Our approach was to be bold, simple and adaptable by only using 3 parameters:
1. The brandmark is our logo
2. Center all graphics
3. Freedom to explore.

This allows flexibility across formats with ease, more efficient design and messaging.  Clear and concise.  And encourages the user to find creative solutions and inspire the viewers to explore Nat Geo’s content.

Credits:
Client: National Geographic Channel
Studio: Ultrabland
Owner: Bennett Killmer
Producer: Corey Green
Creative Direction: Scott Harrison
Design Direction & Animation: Paolo Garcia

“Searching for Soul Food” is a Hulu original series that follows rock star celebrity chef Alisa Reynolds as she discovers what soul food looks like around the world. My role was to develop design frames to depict the journey of cuisine around the globe, sharing its backstory and traditions.

Emmy Nominated & Winner:
Outstanding Main Title & Graphic Design

Credits:
Client: Brightroad, All3media America, Onyx Collective
Studio: Bigstar
Creative Director: Mark Thompson

These are some early design development for the 2023 awards show, focusing on an abstract geometric motif.

Credits:
Client: ESPN
Studio: Coed Studios
Executive Producer: Damijan Saccio
Creative Director: Sam Stephens

Opening video for Arm the leading technology provider of processor IPI at the Mobile World Conference. I was tasked with developing the overall graphic look of the piece which focused on how much of Arm’ chips are part of our everyday life around the world and how it wants to focus on the future.

Credits:
Client: Arm
Studio: Only Ch1ld
Executive Producer: Spencer Kehe
Creative Director: Sam Miller

The ESPY Awards is a live award show celebrating the skill and determination of professional athletes across all sports. I was tasked with developing the graphics package for the event which was used throughout the live broadcast in the award categories, nominees, stage design and bumpers and billboards along with the show open.

Credits:
Client: ESPN
Studio: Coed Studios
Executive Producer: Damijan Saccio
Creative Director: Sam Stephens
3D Animation: Sam Stephens

Collaborating with Merge Creative to brand the launch of TD Bank Ameritrade's YouTube channel.  The place to find videos that demonstrate our online trading platforms and technology as well as explain our investment products and perspectives.

Credits:
Studio: Merge Creative
Creative Director: Jeremy Evans

These are some early design developments for the type driven concept of the 2022 award show.

Credits:
Client: ESPN
Studio: Coed Studios
Executive Producer: Damijan Saccio
Creative Director: Sam Stephens

The Swiss global financial services firm UBS put together 20 research papers on investment in various industries.  These are storyboard mockups for topics including: education, energy & healthcare.

Credits:
Studio: Anthem Studios
Creative Direction: Michael Wakelam

Conceptualizing wave design with various shapes and sizes. I wanted to utilize the plugin Ouroboros, which I’ve haven’t had a chance to test drive up until now.

Credits:
Client: Personal
Creative Direction: Paolo Garcia
Design Direction & Animation: Paolo Garcia

Initial concept designs for the launch of Schroders Global Cities investment video.

Opening video for Arm at one of their major public events. I was tasked with developing the overall graphic look of the piece which focused on the parallel history of the development of the mobile phone and the automobile.

Credits:
Client: Arm
Studio: Only Ch1ld
Executive Producer: Spencer Kehe
Creative Director: Sam Miller

“I Am More: OBJ” follows the New York Giants wide receiver throughout the 2018 NFL season. The series is an inside look at his recovery from last year’s ankle injury; his weekly prep routine before each game; and his life off the gridiron, including his love for family and fashion. I was tasked with developing to graphics package for the series along with the show open.

Credits:
Client: Uninterupted
Studio: Point Seven Labs
Executive Producer: Matt Cohen

Concept for explainer video about the Default-Mode Network of the human brain.

In addition to the in-game branding, Spillt tasked me to develop style frames for the Atlanta Hawks open video.  Which plays at the beginning of each home game and projected onto the court and on every screen around the stadium.

Credits:
Studio: Spillt
Creative Director: Aaron McDannell
Producer: Julie Morrandez

Inequality Media is a nonprofit co-founded by former Secretary of Labor Robert Reich and Director Jacob Kornbluth. It uses the power of storytelling to inform and engage the public about the realities and impacts of inequality and imbalance of power in America. I was approached to design, animate and edit and a video to illustrate the issue of Billionaires in the U.S.

Credits:
Client: Inequality Media
Writer/Presenter: Robert B. Reich
Director: Kyle Parker
Executive Director: Heather Lofthouse

Part of a 3 minute Medical Conference Opener for Biogen, it was designed to lay out the key emerging markets in comparision to the present state of the global economy.


Credits:
Client: Biogen
Production: Sue Rothberg Productions
Producer: Sue Rothberg
Design & Animation: Paolo Garcia

Collaborating with Co_Ed Studios I was tasked to design and animation this 3 minute piece outlining How can leaders transform their organizations? And why every transformation journey needs the Brightline Transformation Compass. Utilizing primitive shapes and a specific colour palette we were able to develop a piece that’s engaging and convey the message clearly.

Credits:
Client: TED + Brightline
Studio: Co_Ed
Executive Producer: Damijan Saccio
Creative Director: Sam Stephens
Character Animation: Xiuqi Wang

This project was an exercise in translating the human experience and its 27 different kinds of feelings into descriptive type animation.
Watch video

Credits:
Client: SAP
Agency: BBDO
Studio: Friendshop!
Editor: Joe Kell

Promoting the release of the new Chicken Fajita Slider, I was tasked to design and animate the fusion of two popular dishes using the mixed media style showcasing the fun and playful attitude that is White Castle.

Credits:
Client: White Castle
Studio: Ataboy Studios
Creative Director: Vikkal Parikh

A concept design I created to showcase individual players of the NBA for On-Air & Off-Air promotion of the newly aquired broadcasting contract with BT Sport.  For this example I used a favourite player of mine Chauncey Billups of the Detroit Pistons.


Credits:
Client: BT Sport
Creative Direction: Paolo Garcia
Design Direction & Animation: Paolo Garcia

The original Netflix docu-series, Home Game, explores the excitement and cultural significance around unique competitive sports all across the globe. Collaborating with Bigstar I was tasked to develop a graphic look centered around explaining the complex rules of each game. Pulling inspiration from old 70’s instructional manuals, the aesthetic, structure and intention of my initial designs were carried through across all 8 episodes.

Credits
Studio: Bigstar
Creative Director: John Leamy
Exec. Producer: Carson Hood
Producer: Kristen Pritchett
Design/Illustration: Paolo Garcia, Carol Cai
Animation: Brian Landisman, Jane Wu, Casey Drogin

With the upcoming launch of Vice’s new TV channel, I was asked to conceptualize, design and develop an identity for the new show Black Market, which takes a look at the infamous illegal underground trade around the world. 

Credits:
Studio: Vice Media
Creative Director: Matt Schoen
Executive Producer: Anthony Lappe

Designed for the FX Network while freelancing for Zealot Films, I was tasked to create style frames for the acclaimed TV series The Americans.

With the launch of the new Nike Air Max I was brought in to design and animate this spot for Cycle.  Showing off different color ways being released by Foot Locker.

Credits:
Studio: Cycle
Producer: Caroline Eisen

UI Concept developed for an X-Ray analysis, using various data from the human anatomy breaking down all the elements of the spinal column.


Credits:
Client: Personal
Creative Direction: Paolo Garcia
Design Direction & Animation: Paolo Garcia

After more than 2 years of travelling, 49 destinations around the world my faithful companion finally couldn't take it anymore.  So this is a tribute to my favourite shoes! Goodbye Chuck!


Credits:
Client: Personal
Creative Direction: Paolo Garcia
Design Direction & Animation: Paolo Garcia

Animal Planet was due for rebrand of the channel to be distributed worldwide. We wanted to bring a human element to the channel and a more organic feel to the movement and flow of the design. 

The ‘Surprisingly Human’ tagline was introduced and that set the tone for the new direction, along with the notion of getting closer. New colours, new animations & new photography all had to be newly developed.


Credits:
Client: Discovery Networks
Creative Direction: David Bez
Design Direction: Callum Parish
Animation: Paolo Garcia

One of my favourite destinations from the last 2 years of travelling the world, in the Zona Cafetera of Colombia. Hidden away in the mountains, we worked on an organic farm, harvested coffee beans, mountain biking and soaked up mother nature.


Credits:
Client: Personal
Creative Direction: Paolo Garcia
Design Direction & Animation: Paolo Garcia

Concept for an opening title sequence for a online video segment presented on the Wired Magazine website.  The premise of the show is to explain some of life's puzzling topics in an infographic format.


Credits:
Client: Wired Magazine
Production: Kornhaber Brown
Creative Direction: Eric Brown
Design Direction & Animation: Paolo Garcia

With the launch of new entertainment channel FX in Australia I took the lead in designing and developing a new look and feel to the FX brand. Original, high quality, drama and comedy series will provide viewers with a television experience that is more like what they expect from a visit to the cinema.

Having to create everything from scratch including: logo, branding, on-air branding, print material, stationary, website & online material, collateral, idents & bumpers.


Credits:
Client: Fox International Channels
Creative Direction: Jerry Butterfield
Design Direction: Paolo Garcia


Awards:
Promax BDA ANZ - Silver:
Best On-Air Branding

Promax BDA ANZ - Silver:
Best Collateral Material

Overall design created as part of a pitch for the upcoming Bear Grylls show, that brings regular people out into the wild to overcome their lifelong phobias.

The concept was to use Inkblots from tests used in psychological profiles and use this throughout the opening titles, maps and lower thirds.


Credits:
Client: Discovery Networks
Production: Betty
Producer: David Harrison
Design Direction: Paolo Garcia